Only over the last few years have Eco Audits been used to show the public precise values in environmental protection and conservation.
The debate over paper vs. plastic bags was an interesting discussion for us to better grasp the front-to-back extent of our consumption habits. Talking about lost acres of clear-cut forests, or the massive accumulation of non-degrading, petroleum-based plastic bags in the oceans, waterways, and landfills, it painted a picture much more compelling to Mr. & Mrs. Joe Common. (You may recall one "winner" was Reuse, especially a natural fiber built-to-last basket.)
But planet-friendlier manufacturing choices are _not_ a new thing. We are simply expressing this in novel new ways that get more people to comprehend and respond.
After recent months of researching
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A new IMAX film, Wild Ocean, has opened which "demonstrates how business, government, and the local people have joined forces" to protect an invaluable ecological reserve.
From the web site describing the release:"Each year an unbelievable feeding frenzy takes place in the oceans of South Africa as billions of sardines migrate up the KwaZulu-Natal Coast. Wild Ocean captures spectacular breaching whales, feeding sharks, diving gannets, and massive bait balls inside and up close on the giant screen. The migration has provided an annual food source for both life in the sea and the people living along the African shores for countless generations. Wild Ocean will delve audiences into an epic underwater struggle for survival and reveal the economic and cultural impact the migration has on...