Can you imagine earning the right to adopt a llama by first finding perfect homes to take in 5 other foster animals in your temporary care? That’s what happens in the joyful and educational board game, EcoRanch. And then it goes much deeper than the ranch hand duties.
I first spoke with the Colorado inventor, Eileen Thournir, about a year ago as she brought her new creation to market and became a fellow business member of Green America (Co-op America). EcoRanch is the first of many games she has planned at her new company, Enlightened Play, and has already fast earned awards for this novel toy that requires no batteries or electrical outlets. “There’s a desire to give back, to create a more sustainable environment, to protect and nurture the planet,”
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In a recent study from Packaged Facts, a New York-based market research firm, more than half of children between 6 and 8 encourage their folks to purchase green goods. According to their report, "Kids and Tweens in the U.S.," a strong majority of kids, ages 6 to 11 years, state concern for environmental issues. Nearly 75% believe people should recycle, and 40% express favor in buying products made with recycled paper.
It is fantastic and inspiring that tomorrow's leaders already hold these eco expectations. And now parents are taking notice. Let us hope that more manufacturers and retailers follow, answering this demand with diverse and authentic choices that stimulate further growth and surprises.