Can you imagine earning the right to adopt a llama by first finding perfect homes to take in 5 other foster animals in your temporary care? That’s what happens in the joyful and educational board game, EcoRanch. And then it goes much deeper than the ranch hand duties.
I first spoke with the Colorado inventor, Eileen Thournir, about a year ago as she brought her new creation to market and became a fellow business member of Green America (Co-op America). EcoRanch is the first of many games she has planned at her new company, Enlightened Play, and has already fast earned awards for this novel toy that requires no batteries or electrical outlets. “There’s a desire to give back, to create a more sustainable environment, to protect and nurture the planet,”
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Let's blog about this:
Recently announced, Toys 'R' Us is premiering its own line of earth-friendlier toys, dolls and plush creatures in its stores before Earth Day. The earliest items launched also include wooden toys certified through the Forest Stewardship Council (FSC) and the packaging on this new brand category will be at minimum 70% recycled paper.
Some intriguing questions remain: will other large toy retailers such as WalMart or Target follow suit? Will the expansion plans for Toys 'R' Us green category include toys and games beyond the toddler age group?
From all appearances, this new line can be beneficial in educating consumers on authentic sustainable choices. Doing so, I believe this new knowledge can carry over into shopping choices in many other product and service
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