In a recent study from Packaged Facts, a New York-based market research firm, more than half of children between 6 and 8 encourage their folks to purchase green goods. According to their report, "Kids and Tweens in the U.S.," a strong majority of kids, ages 6 to 11 years, state concern for environmental issues. Nearly 75% believe people should recycle, and 40% express favor in buying products made with recycled paper. 

It is fantastic and inspiring that tomorrow's leaders already hold these eco expectations. And now parents are taking notice. Let us hope that more manufacturers and retailers follow, answering this demand with diverse and authentic choices that stimulate further growth and surprises.