Scott James and his family founded Fair Trade Sports, a company providing premium quality sports balls stitched by adult workers, paid fair wages, and ensured healthy working conditions.

Fair Trade Sports offers guilt-free soccer balls, rugby balls, volleyballs, and hip apparel. Scott and his family are devoted to helping at-risk children around the world. 100% of Fair Trade Sport’s after-tax profits go to children’s charities.

Scott previously worked as director of marketing at Pura Vida Coffee, a sustainable, fair trade coffee, tea, and cocoa company. Fair Trade Sports helps Scott fulfill his mission to "Help others."

Green Options: What gave you the idea or motivated you to launch Fair Trade Sports?

Scott James: My passion is fighting extreme poverty and the problems caused by it. Fair Trade Sports is built to generate after-tax profits for children’s charities, from a Fair Trade foundation (e.g. adult workers - not coerced children - paid fair wages and ensured healthy working conditions). It also helps that I believe in the Fair Trade model and I’m a lifelong soccer player.

GO: You’ve gotten a lot of recent attention lately from Outside and Plenty magazines. Describe your "guerilla marketing" techniques and how this fits into a green business model.

SJ: (Laughing) It starts with having no marketing budget! We don’t need to support multi-million dollar marketing campaigns and sports star’s paid endorsements; instead, we ask our customers and champions to spread positive word of mouth about our mission and our quality products. True word-of-mouth is a great fit for any green business - just think of the resources you are saving (e.g. the trees needed and transportation costs for a direct mail postcard).

(read the rest of this article by Jennifer Lance here .)