TOPIC:
Healthy Lifestyle
2008-08-28 | 09:38:55
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300
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Full article on CNN.com....
http://www.cnn.com/2007/US/08/09/screensaver.kids/index.html#cnnSTCText
Finding missing kids a click away with screensaver.
WASHINGTON (CNN) -- The National Center for Missing and Exploited Children has launched a 21st century take on milk carton advertising: a downloadable computer screensaver that flips through photographs of missing kids........................
............Since the milk carton advertising of the 1980s, the organization has tried working with private companies who fax and regular mail the pictures. Any method to get the pictures to the public works. One in six children featured has been found as a result of someone seeing their picture.
Both O'Brien and Koning acknowledge the success of the screensaver initiative will depend on the number of people who download the application. So far, Koning says, close to a thousand people have done so, including a few police stations.
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The company said it can cope with hundreds of thousands of software downloads.
The screensaver is available free at www.missingkidsaver.com.