As consumer demand for eco-friendly products grows, businesses may take advantage by heavily marketing products as "green." How should consumers determine if a "green" product is legitimately eco-friendly?
I'd say everyone has different standards - there's a whole life cycle of a product to take into consideration. Things I ask myself are:
1. DO I REALLY NEED THIS? No matter how eco-friendly a product may be, excess consumption is not beneficial to the planet.
2. What effect did the manufacturing of this product have on the environment?
3. What effect will this product have on the environment when I use it?
4. What effect will this product and its packaging have on the environment after I use it? (some of this depends on my actions, for example, whether a product is recyclable, and if so, if it's easy for me to properly recycle/dispose of it)
Check this out!! http://www.greenwashingindex.com/
"...the Greenwashing Index ? home of the world?s first online interactive forum that allows consumers to evaluate real advertisements making environmental claims. ?Going green? has become mainstream for businesses large and small ? and that?s a good thing. What?s not so great is when businesses make environmental marketing claims that can be misleading. The intent of this Web site is to:
1. Help consumers become more savvy about evaluating environmental marketing claims of advertisers;
2. Hold businesses accountable to their environmental marketing claims; and
3. Stimulate the market and demand for sustainable business practices that truly reduce the impact on the environment."
If anything should be washed with green, its the job market -
Check out my blog on Updates on Green Jobs by the Ella Baker Center for Human Rights in Oakland, CA:
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