About
OVERVIEW
Founder's story
The company’s founders, Ann Sather and Becky Prater began practicing yoga to bring balance to their otherwise hectic lives. They quickly realized the need for colorful, comfortable, flattering, eco-conscious clothing that could transition directly from the yoga studio into people’s daily routine. Thus, Beckons was born. From the very beginning, Beckons has embraced the yogic philosophy of kindness to the planet. We use only organic cotton and sustainable fibers in our clothing. The organic cotton is sourced from Texas (US), India, Turkey and China. The growing fields and processing are certified by Control Union Certifications (formerly SKAL International). The processing is further certified by Control IMO, the Institute for Marketecologie. It is through these verification companies that we ensure our fabrics meet USDA and Organic Trade Association guidelines.
Our mission
Using organic cotton, sustainable fibers, and domestic manufacturers, BECKONS® offers colorful, yoga-inspired clothing that transitions from practice to play. Extreme comfort, multi-purpose functionality, and sustainability are our focus. BECKONS® clothing makes a positive impact on our lives and our planet.
Our philosophy
At BECKONS®, we believe the color, style, fit and comfort of clothing can be useful tools for enhancing our lives and bringing out the best in ourselves.
The types of products we sell
Yoga-inspired, colorful organic cotton clothing for men and women.
Where the producers live and work
Beckons is based in Colorado. We are proud to partner with a domestic manufacturer in San Diego to create our clothing. With jobs being scarce in the US and constant pressure to move manufacturing overseas, we are happy to have held tough on our domestic production philosophy. We know that the workers making our products have a choice to work where they do. Our facility is owned and run by two long-time friends. Many of the workers are family members. Our sewers are paid fairly, receive vacation pay and work in a clean and safe environment. They have been a gift to us.
Projects we support
BECKONS supports Heifer International and the Libby Ross Foundation.
How we select what we sell
We create garments that are essential to people's lives, focusing on extreme comfort, multi-purpose functionality, and sustainability.
What makes us unique
BECKONS believes that clothing can be a tool for enhancing people's lives through fit, styling and color.
More information about us
We'd also like to tell you
We believe the little things we do, to ensure that women feel special while wearing our clothing, differentiate our brand. For example, we discretely sew into each Beckons® garment an empowering intention tag with words such as wisdom, courage, love, grace, integrity, and strength.